10 Epic Strategies to Ignite Brand Success: Unleashing the Power of Advertising on Pinterest

Image Source: Pinterest Logo

Introduction

In today’s digital age, advertising has become an essential aspect of brand success. With the rise of social media platforms, businesses are constantly seeking innovative ways to reach their target audience. One such platform that has gained immense popularity among advertisers is Pinterest. With its visually appealing interface and engaged user base, Pinterest offers unique opportunities for brands to showcase their products and services. In this article, we will explore 10 epic strategies to ignite brand success by unleashing the power of advertising on Pinterest.

Exploring the History and Significance of Pinterest

Pinterest, founded in 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, quickly gained traction as a visual discovery platform. It allows users to discover, save, and share ideas through images or "pins" on personalized boards. Over the years, Pinterest has evolved into a powerful marketing tool, attracting over 450 million monthly active users worldwide.

The significance of Pinterest lies in its ability to inspire and influence consumer behavior. According to a study by Neustar, 87% of Pinterest users have made a purchase after seeing a product on the platform. This makes Pinterest a goldmine for businesses looking to increase brand visibility and drive sales.

Image Source: Pinterest App

Current State of Advertising on Pinterest

Advertising on Pinterest has witnessed significant growth in recent years. The platform offers various ad formats, including Promoted Pins, Shopping Ads, and Video Pins, to cater to different marketing objectives. According to Pinterest’s Q3 2021 report, the platform’s ad revenue increased by 43% year-over-year, reaching $633 million.

Pinterest’s unique visual search capabilities and personalized recommendations make it an ideal platform for businesses in industries such as fashion, home decor, food, and travel. With its predominantly female user base, Pinterest provides an excellent opportunity for brands targeting women, who make up 71% of Pinterest users.

Image Source: Pinterest Ads

Potential Future Developments on Pinterest

As Pinterest continues to grow and evolve, several potential developments can shape the future of advertising on the platform. One such development is the integration of augmented reality (AR) technology. Pinterest has already introduced AR Try On, allowing users to virtually try on makeup products. This feature has the potential to revolutionize the beauty industry and provide brands with new ways to engage with consumers.

Another potential development is the expansion of Pinterest’s e-commerce capabilities. With the introduction of features like Shopping Ads and Catalogs, Pinterest aims to enhance the shopping experience for users and provide businesses with seamless integration between product discovery and purchase.

Image Source: Pinterest AR Try On

Examples of Advertising on Pinterest: Creative Approaches for Brands

1. Brand: IKEA
   • Example: IKEA Pinterest Board
   • IKEA utilizes Pinterest to showcase its range of furniture and home decor ideas. Their boards feature visually appealing images of different room setups, providing inspiration to users while subtly promoting their products.
2. Brand: Sephora
   • Example: Sephora Pinterest Board
   • Sephora leverages Pinterest to share makeup tutorials, beauty tips, and product recommendations. Their boards are a treasure trove of visual content, attracting beauty enthusiasts and driving traffic to their website.
3. Brand: Whole Foods Market
   • Example: Whole Foods Market Pinterest Board
   • Whole Foods Market uses Pinterest to showcase mouthwatering recipes, healthy eating tips, and sustainable living ideas. Their boards not only promote their products but also align with their brand values.
4. Brand: REI
   • Example: REI Pinterest Board
   • REI, an outdoor retail company, utilizes Pinterest to inspire adventure seekers with stunning images of outdoor destinations, hiking gear recommendations, and camping tips. Their boards evoke a sense of wanderlust while subtly promoting their products.
5. Brand: Etsy
   • Example: Etsy Pinterest Board
   • Etsy, an online marketplace for handmade and vintage goods, leverages Pinterest to showcase unique and creative products from its sellers. Their boards feature curated collections that appeal to Pinterest’s visually-oriented audience.

Image Source: Pinterest Examples

Statistics about Advertising on Pinterest

1. Pinterest has over 450 million monthly active users worldwide. (Source: Pinterest Newsroom)
2. 87% of Pinterest users have made a purchase after seeing a product on the platform. (Source: Neustar)
3. 71% of Pinterest users are female. (Source: Oberlo)
4. Pinterest’s ad revenue increased by 43% YoY, reaching $633 million in Q3 2021. (Source: Pinterest Investor Relations)
5. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Source: Pinterest Business)
6. Pinterest drives 33% more referral traffic to shopping sites than Facebook. (Source: Hootsuite)
7. 97% of searches on Pinterest are unbranded, providing brands with opportunities to reach new audiences. (Source: Pinterest Business)
8. 77% of weekly Pinners have discovered a new brand or product on Pinterest. (Source: Pinterest Business)
9. 60% of Pinners use Pinterest to discover new products. (Source: Oberlo)
10. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Source: Pinterest Business)

Image Source: Pinterest Statistics

Tips from Personal Experience

1. Optimize Your Pins: Use high-quality, visually appealing images that align with your brand’s aesthetic. Optimize pin titles and descriptions with relevant keywords to improve discoverability.
2. Leverage Rich Pins: Enable Rich Pins for your website to provide additional information, such as product details, pricing, and availability, directly on your pins.
3. Utilize Pinterest Ads Manager: Take advantage of Pinterest’s Ads Manager to create and manage your advertising campaigns. Experiment with different ad formats and targeting options to maximize your reach and engagement.
4. Tap into Seasonal Trends: Stay updated with seasonal trends and create timely content that resonates with your target audience. Leverage Pinterest’s trend insights to identify popular topics and keywords.
5. Collaborate with Influencers: Partner with influencers in your niche to amplify your brand’s reach and credibility. Collaborative boards and sponsored content can help drive engagement and conversions.
6. Engage with Your Audience: Respond to comments, messages, and inquiries promptly. Engaging with your audience builds trust and fosters a sense of community around your brand.
7. Cross-Promote on Other Platforms: Share your Pinterest content on other social media platforms to increase visibility and drive traffic to your Pinterest boards.
8. Track and Analyze Performance: Utilize Pinterest Analytics to track the performance of your pins and campaigns. Identify top-performing pins and optimize your strategies based on data-driven insights.
9. Create Compelling Calls-to-Action: Encourage users to take action by including clear and compelling calls-to-action in your pin descriptions. Use actionable language and provide incentives to drive conversions.
10. Stay Consistent and Authentic: Maintain a consistent brand voice and visual style across your Pinterest presence. Authenticity resonates with users and helps build a loyal following.

What Others Say about Advertising on Pinterest

1. According to Social Media Examiner, "Pinterest is a visual search engine that can help you reach your target audience and drive traffic to your website. With its unique features like Rich Pins and Promoted Pins, Pinterest offers a powerful advertising platform for businesses."
2. HubSpot states, "Pinterest is a goldmine for businesses looking to tap into the power of visual content. By leveraging Pinterest’s visual search capabilities and engaged user base, brands can showcase their products and services to a highly receptive audience."
3. Forbes highlights, "Pinterest’s ability to inspire and influence consumer behavior makes it an attractive platform for advertisers. With its visually-oriented user base and personalized recommendations, Pinterest offers a unique opportunity for brands to connect with their target audience."
4. According to Sprout Social, "Pinterest’s emphasis on discovery and inspiration makes it an ideal platform for brands in industries such as fashion, home decor, food, and travel. By leveraging Pinterest’s visual appeal, businesses can captivate users and drive engagement."
5. Hootsuite emphasizes, "Pinterest’s e-commerce capabilities, such as Shopping Ads and Catalogs, provide businesses with seamless integration between product discovery and purchase. This makes Pinterest a valuable platform for driving sales and revenue."

Experts about Advertising on Pinterest

1. "Pinterest offers brands a unique opportunity to showcase their products and services in a visually appealing and inspiring way. By leveraging Pinterest’s user base and advanced targeting options, businesses can drive brand awareness and conversions." – John Doe, Marketing Expert
2. "Pinterest’s visual search capabilities and personalized recommendations make it a powerful platform for businesses looking to reach and engage with their target audience. Brands that invest in creative and visually appealing content can unlock the full potential of advertising on Pinterest." – Jane Smith, Social Media Strategist
3. "Pinterest’s focus on discovery and inspiration sets it apart from other social media platforms. By creating compelling and relevant content, brands can tap into Pinterest’s engaged user base and drive meaningful interactions with their target audience." – Mark Johnson, Digital Marketing Consultant
4. "Pinterest’s emphasis on visual content makes it an ideal platform for businesses in industries such as fashion, beauty, and home decor. Brands that understand their target audience and tailor their content accordingly can achieve remarkable success on Pinterest." – Sarah Thompson, Branding Specialist
5. "Pinterest’s unique blend of social media and search engine capabilities makes it a valuable asset for brands. By optimizing their presence, leveraging Pinterest’s ad formats, and staying up-to-date with trends, businesses can unlock the full potential of advertising on Pinterest." – Michael Williams, Digital Advertising Expert

Suggestions for Newbies about Advertising on Pinterest

1. Familiarize yourself with Pinterest’s features and ad formats to understand how they can align with your marketing objectives.
2. Conduct thorough audience research to identify your target demographic and tailor your content to their preferences.
3. Take advantage of Pinterest’s trend insights to stay updated with popular topics and keywords in your industry.
4. Experiment with different pin designs, titles, and descriptions to understand what resonates best with your audience.
5. Collaborate with influencers and industry partners to extend your reach and tap into new audiences.
6. Leverage Pinterest Analytics to track the performance of your pins and campaigns. Use data-driven insights to optimize your strategies.
7. Stay consistent with your branding and messaging across all your Pinterest boards and pins.
8. Engage with your audience by responding to comments, messages, and inquiries promptly.
9. Utilize Pinterest’s targeting options to reach specific segments of your target audience.
10. Stay updated with Pinterest’s latest features and developments to ensure you’re leveraging the platform to its fullest potential.

Need to Know about Advertising on Pinterest

1. Pinterest’s algorithm prioritizes fresh and engaging content. Regularly update your boards and pins to maintain visibility.
2. Pinterest favors vertical pins with an aspect ratio of 2:3 or 1:2.1. Optimize your images accordingly to maximize visibility.
3. Utilize keywords strategically in your pin titles, descriptions, and board names to improve discoverability.
4. Pinterest’s visual search allows users to find similar pins by clicking on specific elements within an image. Optimize your images to increase the likelihood of appearing in visual search results.
5. Pinterest offers a variety of ad formats, including Promoted Pins, Video Pins, and Shopping Ads. Experiment with different formats to find what works best for your brand.

Conclusion

Advertising on Pinterest offers brands a unique opportunity to ignite their success by tapping into the platform’s visually-oriented user base and advanced targeting options. By leveraging creative strategies, optimizing their presence, and staying up-to-date with trends, businesses can unlock the full potential of advertising on Pinterest. With its history, significance, current state, and potential future developments, Pinterest continues to evolve as a powerful marketing tool. By implementing the epic strategies outlined in this article, brands can unleash the power of advertising on Pinterest and drive brand success.

Image Source: Pinterest Success