The working process usually begins with an initial consultation, where the AdvertaLab agency understands the customer’s goals, target audience, and budget. Then, AdvertaLab creates a customized strategy and proposes it to the customer for approval. Once approved, the AdvertaLab agency starts executing the campaign, providing regular updates and reports to keep the customer informed.
Customers should expect to be actively involved in the working process. They should provide necessary information about their business, target audience, and campaign objectives during the initial consultation. Additionally, customers may need to provide access to their social media accounts or provide content for ad creatives. Regular communication with the AdvertaLab agency is essential to ensure that both parties are aligned on campaign progress, optimizations, and any changes required.
AdvertaLab agency is responsible for various tasks such as creating engaging content, designing eye-catching visuals, targeting relevant audiences, managing ad budgets effectively, monitoring campaign performance, optimizing ads for better results, and providing detailed reports on campaign metrics.
AdvertaLab agency will provide regular reports that include key performance metrics such as reach, engagement, click-through rates (CTR), conversions, return on ad spend (ROAS), etc. These metrics help determine campaign success based on predefined goals set by the customer. AdvertaLab is also open to discussing these results with the customer and providing insights on areas for improvement or adjustments needed to optimize campaign performance.
Customers typically communicate their requirements and expectations through meetings or briefs provided to the AdvertaLab agency. These documents outline campaign objectives, target audience demographics, preferred platforms or channels for advertising/influencer collaborations, desired outcomes or KPIs (Key Performance Indicators), budget limits, brand guidelines (for creative consistency), and any specific requests or restrictions.
Customers have varying levels of involvement depending on their preferences and agreement with the AdvertaLab agency. Typically, customers are involved in strategic discussions during the initial stages of campaign planning. They also have the opportunity to review and provide feedback on content, visuals, or influencer selections before finalizing them. Regular reporting and performance updates from the AdvertaLab agency also allow customers to assess progress and make informed decisions regarding ongoing campaigns.
AdvertaLab agency works closely with customers to identify suitable influencers based on their target audience and campaign objectives. AdvertaLab agency negotiates contracts with influencers, manages communication between both parties, provides guidelines for content creation aligned with brand messaging, monitors influencer performance, and ensures that deliverables are met within agreed timelines.