How to Create Branded Content that Stands Out

The Importance of Branded Content

In the digital world, where consumers are constantly being bombarded with information, it is crucial for businesses to develop a strong brand identity. One effective way to achieve this is through branded content. Creating content that aligns with your brand values and resonates with your target audience can go a long way in building trust, credibility, and ultimately driving customer engagement.

Understanding Branded Content

Branded content refers to any form of content – such as blog posts, videos, infographics, and social media posts – that aligns with a brand's identity and values. It subtly allows businesses to promote their products or services without overtly marketing to their audience. The goal of branded content is to provide value, entertain or educate the audience while building awareness and affinity for the brand.

Making Your Branded Content Stand Out

• Identify Your Brand's Unique Selling Proposition (USP): To create branded content that resonates, you need to understand what sets your brand apart from competitors. Identify your USP and craft content around it.
• Know Your Target Audience: Tailor your content to meet the needs, preferences, and interests of your target audience. Conducting market research and creating buyer personas can help in this process.
• Create High-Quality Content: Invest time in producing well-researched, original, and engaging content. Be it blog posts, videos, or social media posts; ensure that every piece of branded content represents your brand effectively.
• Stay Consistent: Maintaining consistency in both messaging and visual style across all branded content is essential. This helps in reinforcing your brand's identity and building recognition among consumers.
• Add Value: Aim to create content that adds value to your audience's life. This can be done by providing useful information, addressing their pain points, or entertaining them while subtly introducing your brand.

Measuring Results

To ensure the success of your branded content strategy, it is crucial to track and measure its performance. Use relevant KPIs, such as website traffic, engagement rate, conversion rate, and customer feedback surveys to evaluate the effectiveness of each piece of branded content. Analyzing these metrics will help you refine your strategy over time and create even more effective branded content moving forward.

Content can be different: advertising, engaging, teaching, entertaining, etc. In general, the content should satisfy all of your subscribers and readers. Give them what they want to see, provide them with useful information.

What about us? That is the interest of our company, the brand. After all, we are starting to promote in social networks or start a blog not only to make readers happy.

Every action has its goals.

For a brand, they are most likely expressed in clear numbers and KPIs. Our agency is ready to create branded content of the highest quality, with the help of which can be raised the level of the company.

Branding of content in social media and not only

Content is different: advertising, engaging, teaching, entertaining, etc. In general, the content should satisfy all of your subscribers and readers. Give them what they want to see, provide them with useful information. What about us? That is the interest of our company, the brand. After all, we are starting to promote in social networks or start a blog not only to make readers happy. Every action has its goals. For a brand, they are most likely expressed in clear numbers and KPIs.

So how to make a customer's subscriber, if the ratio of promotional materials to general-purpose content, as you know, should be 70% to 30%, where advertising is only 30%? And even then already advertised brands and experts with a large audience can afford it. To solve this problem and helps branded content.

By adding company style elements or a company logo to your posts, you accustom subscribers to your materials. Subsequently, seeing your posts on the wall on social networks, users will respond to them positively. Also, branded content, compared to ordinary photos, looks more attractive.

So how to make a customer's subscriber, if the ratio of promotional materials to general-purpose content, as you know, should be 70% to 30%, where advertising is only 30%? And even then already advertised brands and experts with a large audience can afford it. To solve this problem and helps branded content.

By adding company-style elements or a company logo to your posts, you accustom subscribers to your materials. Subsequently, seeing your posts on the wall on social networks, users will respond to them positively. Also, branded content, in comparison to ordinary photos, looks more attractive.

Using branded content, you can still train, entertain, and, at the same time, completely unobtrusively show your brand. This content has no contraindications! It can be used in completely different areas: music, business, internet marketing, sales, etc.

So, branded content blurs clear boundaries between advertising and general content. With it, you can post informational and entertainment posts without giving up the advertising component.

Recently, similar content is used in almost all areas of marketing. These are, first of all, posts in social networks. And also branding of blogs, sites, videos.

Branded content is an optional, but extremely useful design element. With the help of such posts, you can add an advertising element to your entire strategy without straining or annoying users. When making the main thing – do not overdo it.

Can everyone brand their content?

Yes! The user does not like direct advertising, it is already too much of it, and if you have a chance to promote your brand at least visually and unobtrusively every day, then there is no reason to refuse it.

Now the second important question is whether to brand all content?

Here the approach should be more individual. If the brand is large and well-known, for example, Apple or Coca-Cola, then they already know and love it. And such content will not annoy users.

But if you are a young company and are already filling up the walls with posts with your huge logo, the reaction may be the opposite. Therefore, the phrase “everything is good in moderation” is quite applicable here. In addition, there is no need to put a logo on all posts. You can do this on a specific type of information and not every day.

There are three main reasons to work on a corporate identity for your content in social networks:

Recognizability. The original design will fall into the user's memory and it will be easier for him to look out your content in the tape.

Functionality and convenience. When templates for different headings are initially ready, working with content is faster and easier.

Less theft. On the Internet, everyone steals, with a corporate identity you limit this opportunity to other people a little.

What is a corporate identity? This is a kind of concept of graphic design of your content. Logo, font, frames, company colors and more. So to say, this is the design of your accounts.

It is advisable not to use all the elements of corporate identity at once, but to stop at one thing. Using branded content in a single style, you can achieve virality by distributing recognizable content across the Internet. Due to the existence of specialized services, you do not need to study graphic editors or hire a designer.