How to Use AdWords Manager: A Comprehensive Guide

Are you looking to maximize the performance of your Google Ads campaigns? If so, using an AdWords manager can be a game-changer. In this comprehensive guide, we will walk you through the steps of how to effectively use AdWords Manager for optimal results.

What is AdWords Manager?

AdWords Manager is a powerful tool provided by Google that allows advertisers and agencies to efficiently manage multiple Google Ads accounts in one place. It offers advanced features and functionalities that simplify campaign management, reporting, and optimization.

Benefits of Using AdWords Manager

Using AdWords Manager comes with several benefits:

• Time-saving: With all your accounts consolidated in one interface, you can save time by easily navigating between different campaigns without the need to log in and out of multiple accounts.
• Efficiency: The centralized dashboard provides a holistic view of your advertising efforts, making it easier to analyze data and identify trends or areas for improvement.
• Streamlined Workflow: AdWords Manager enables seamless collaboration between team members or clients by granting access permissions at various levels.
• Advanced Reporting: Generate comprehensive reports across multiple accounts effortlessly, allowing you to track performance metrics and make data-driven decisions.
• Optimization Opportunities: Identify underperforming campaigns or keywords quickly using the built-in optimization suggestions feature.

Getting Started with AdWords Manager

To start using AdWords Manager effectively, follow these steps:

Step 1: Set Up Your Account

If you don’t have an existing Google Ads account, create one by visiting Google Ads and signing up. Once your account is set up, navigate to “Tools & Settings” > “Account Access” > “Managers” tab.

Step 2: Link Your Accounts

To manage multiple Google Ads accounts, you need to link them to your AdWords Manager account. Click on the “+ Account” button and select “Link existing accounts.” Enter the Customer ID or email associated with each account you want to manage.

Step 3: Grant Access Permissions

After linking your accounts, assign access permissions to team members or clients based on their roles and responsibilities. You can grant different levels of access such as administrative, standard, or read-only.

Step 4: Navigate and Manage Campaigns

Once your accounts are linked and access permissions are granted, you can easily navigate between different campaigns by selecting the desired account from the drop-down menu in the top right corner of the interface. From there, you can create new campaigns, adjust budgets, modify targeting settings, and monitor performance metrics.

Step 5: Utilize Advanced Features

AdWords Manager offers various advanced features that enhance campaign management:

• Bulk Actions: Make changes across multiple campaigns simultaneously using bulk editing tools.
• Automated Rules: Set up rules to automate routine tasks like adjusting bids based on performance metrics.
• Shared Library: Create shared resources like audiences or conversion tracking tags that can be used across all linked accounts.
• Optimization Score: Monitor your optimization score regularly for recommendations on improving campaign performance.

Best Practices for Using AdWords Manager

To make the most out of AdWords Manager, keep these best practices in mind:

• Regularly review performance metrics across all linked accounts to identify areas for improvement.
• Take advantage of automation features like automated rules to streamline campaign management tasks.
• Stay updated with industry trends and Google Ads updates through blogs, forums, and official documentation.
• Leverage A/B testing techniques to experiment with different ad copies or landing pages for better results.
• Continuously optimize your campaigns based on data-driven insights to achieve maximum ROI.

By following these best practices and utilizing the advanced features of AdWords Manager, you can take your Google Ads campaigns to the next level. AdWords Editor is a free Google application designed to set up and edit advertising campaigns without connecting to Google AdWords. You download all your campaign data from your AdWords account, make the necessary changes, and send them back.

The advantages of working with Editor include the following features:

• Make bulk changes to your campaign.
• Work simultaneously with multiple accounts.
• No internet connection needed for editing campaigns.
• Copy items from one group or campaign and put them in another.
• Create draft changes before uploading the campaign to your AdWords account.

To work with the Editor, you need your own Adwords account through which you plan to advertise. With it, you will upload changes and unload ad campaigns.

Next, you need to download Google Editor to your computer. You can do this via the link.

Algorithm by Digital Agency London for working with Google Editor

Next, with a simple example, we’ll show you how to add a search campaign using the AdWords Editor. After installing AdWords Editor on your computer, you can start downloading the campaigns. To do this, open the Editor and go to your account. Since we just downloaded it, the account window will be empty. Click on the “Add” button. Select “Open browser to enter.” The browser opens the code that must be entered in the Editor. After entering the code, you need to choose – download all the campaigns that are on your account, or only specific ones. After downloading the account, you need to download all the latest information on the campaigns. To do this, click “Get Recent Changes” → “Full Data”.

If there are no campaigns on your account and you need to download them from scratch, you will need to collect them in one of the tools for collecting the semantic core, for example, Keyword Planner in Google AdWords. Next, the keywords must be separated from the negative keywords and divided into groups that are as close as possible to each other in meaning. This is most conveniently done in an Excel file.

We compose three columns in Excel, in which we indicate:

• keywords;
• name of the campaign, for example, Search_Blinds;
• the name of your keyword groups.

Step 1: Go to the “Keywords and targeting” → “Keywords” → “Make a few changes” section. In the open window, click “My data includes columns …”. From the drop-down list, select the column names in the following order: “Keywords” → “Campaign” → “Add Group”.

Step 2: After that, we load your columns from the Excel file with keywords, the name of the campaign and the name of the ad groups. Thus, you can upload several campaigns at a time, the system will automatically sort them by campaign name and ad group name. It’s important to remember that when loading a campaign in Editor, the names of the ad groups in the same campaign must NOT be the same! Otherwise, the system will automatically combine two groups with the same name into one.

Step 3: After adding data to the columns, click “Process” → “Finish and view the changes” → “Save”. A warning has appeared in the Campaigns section that something is wrong. Therefore, we go to this section and enter the necessary information. Select the type of campaign “Search Network only.” If necessary, we make a bid adjustment on mobile or computers.

Step 4: Next, as an example, select “Targeting Method” → “People from Target Location” and “Exclusion Method” → “People from Excluded Location”. In the language targeting, set “All Languages” and customize your location. But these settings are given on a specific example, so it should be borne in mind that each case is unique and the settings for it are set individually.

Step 5: Do not forget to put down the daily budget of the campaign, otherwise, the system will give you an error when loading the campaign on the server. As soon as you set your daily budget, the red icon next to the Campaign section will disappear.

Step 6: Negative keywords for the campaign are downloaded through Google AdWords. This is faster and more convenient since one list of negative keywords will act immediately on the entire campaign. After we added the keys, the campaign and set the basic settings, you can start downloading the ads.

Step 7: To do this, go to the section “Ads” → “Expanded text ads” → “Make a few changes.” And again, we act similarly to downloading keywords. Select “My data contains …”, name the columns “Campaign” → “Ad Group” → “Heading 1” → “Heading 2” → “Description” → “Final URL” → “Path 1” → “Path 2”. In order not to enter column names each time, you can check the box “Keep the order of column headings in the future.” Columns can be placed in any order. The main thing is that your data matches the name of the columns. After downloading the data, click “Process” → “Complete and view the changes” → “Save”.

That’s all the basic principles of working with Google Editor. The main rule: do not forget to receive updates before starting work with campaigns to get all the changes that were made directly in Google AdWords. It’s also important to remember that you need to add negative keywords and edit bids in your AdWords account.

Conclusion

AdWords Manager is a valuable tool for advertisers and agencies looking to efficiently manage multiple Google Ads accounts. By leveraging its advanced features and following best practices, you can save time, streamline workflows, and optimize campaign performance. Start using AdWords Manager today and unlock the full potential of your advertising efforts!