Creative Brief
PIF - shelter for dogs is a non-profit organization
PIF – shelter for dogs is a non-profit organization dedicated to rescuing, rehabilitating, and rehoming stray and abandoned dogs. Their mission is to provide a safe haven for canines in need and ensure they find loving forever homes. With a strong commitment to animal welfare, the shelter takes pride in its compassionate approach toward every dog that enters its care.
To achieve their goals more effectively and connect with potential adopters on an emotional level, PIF – shelter for dogs recognizes the value of using motion design videos as a powerful storytelling tool. They understand that these visually compelling videos can serve as impactful mediums that capture the essence of their cause and convey the unique personalities of each dog in need.
Task
We were asked to develop a new motion video to draw attention to stray dogs and the need to vaccinate them.
Strategy
Brand Strategy, Attraction Strategy
Design
Motion Design, Storytelling
Client
PIF non-profit