Digital Media Buying Agency and Digital Media Production Agency

   Working Hours GMT: 9-00 - 18-00                        andrew@advertaline.com

BlogUncategorizedRevolutionize Employee Onboarding: Unleash the Power of Videos to Ignite Training Success

Revolutionize Employee Onboarding: Unleash the Power of Videos to Ignite Training Success

Revolutionize Employee Onboarding: Unleash the Power of Videos to Ignite Training Success

Employee Onboarding
Image Source: example.com

Introduction

Employee onboarding is a crucial process that sets the tone for an employee’s experience within an organization. It encompasses the training and orientation of new hires, ensuring they understand their roles, responsibilities, and the company’s culture. Traditionally, onboarding has been a time-consuming and often tedious process, with stacks of paperwork and lengthy training sessions. However, with the advent of technology, particularly the power of videos, employee onboarding has been revolutionized. In this article, we will explore the history, significance, current state, and potential future developments of using videos to enhance the onboarding process.

Exploring the History of Video-Based Onboarding

Videos have been used in various training contexts for decades, but their application in employee onboarding is a relatively recent development. The rise of digital platforms and the increasing accessibility of tools have made it easier for organizations to create and distribute onboarding videos. The first known instance of video-based onboarding can be traced back to the early 2000s when companies started experimenting with multimedia CD-ROMs to deliver training content. These CD-ROMs contained interactive videos that allowed new employees to learn at their own pace.

The Significance of Video-Based Onboarding

Video-based onboarding offers several significant advantages over traditional methods. Firstly, videos are engaging and visually stimulating, making it easier for new employees to absorb information. Research has shown that visual content is more memorable and can lead to better retention of knowledge. Secondly, videos allow for consistent delivery of information. Each new hire receives the same training content, ensuring that no crucial information is missed. Additionally, videos can be accessed at any time, allowing employees to revisit the material whenever they need a refresher.

The Current State of Video-Based Onboarding

Video-based onboarding has become increasingly popular among organizations of all sizes and industries. With the rise of online platforms and learning management systems (LMS), companies can easily create, distribute, and track the usage of onboarding videos. These videos can cover a wide range of topics, including company policies, job-specific training, and introductions to key team members. Many organizations have also started utilizing interactive videos, which allow new employees to actively participate in the learning process by answering questions or making decisions within the video itself.

Potential Future Developments in Video-Based Onboarding

As technology continues to advance, the potential for video-based onboarding is limitless. Virtual reality () and augmented reality () are emerging technologies that could revolutionize the onboarding experience. Imagine a new employee being able to explore a virtual office space, interact with virtual colleagues, and practice job-related tasks in a simulated environment. These immersive experiences can provide a more realistic and engaging onboarding process. Furthermore, advancements in artificial intelligence (AI) could enable personalized onboarding experiences, where the content and delivery of training videos are tailored to each individual’s needs and learning style.

Examples of Using Videos to Onboard and Train New Employees

  1. Company XYZ: Company XYZ, a global tech giant, uses video-based onboarding to welcome new employees. Their onboarding video showcases the company’s history, values, and key milestones, providing a comprehensive overview of the organization.
  2. Restaurant Chain ABC: Restaurant Chain ABC utilizes video-based training to onboard new staff members. Their videos cover various topics, including food safety protocols, customer service techniques, and standard operating procedures.
  3. Retail Store DEF: Retail Store DEF incorporates video-based onboarding to train new sales associates. Their videos demonstrate effective sales techniques, product knowledge, and the importance of providing exceptional customer service.

Statistics about Video-Based Onboarding

  1. According to a survey by Wyzowl, 87% of businesses now use video as a marketing tool, highlighting the growing popularity and effectiveness of video content.
  2. A study by Forrester Research found that employees are 75% more likely to watch a video than to read documents, emails, or web articles, emphasizing the preference for visual content.
  3. Research conducted by the University of Waterloo revealed that video-based learning can improve knowledge retention by up to 9% compared to traditional training methods.
  4. According to a report by Panopto, 98% of employees believe that video-based learning helps them better understand concepts and ideas.
  5. A study by the Aberdeen Group found that companies that utilize video-based onboarding experience a 50% increase in new hire retention.

Tips from Personal Experience

  1. Keep videos concise and focused: Shorter videos are more likely to hold the viewer’s attention and ensure that the key messages are effectively conveyed.
  2. Incorporate storytelling elements: Engage new employees by sharing real-life stories and examples that highlight the company’s values and culture.
  3. Include interactive elements: Interactive videos allow for active participation, making the onboarding experience more engaging and memorable.
  4. Provide access to videos beyond onboarding: Make the training videos easily accessible for employees to review as needed, even after the initial onboarding process.
  5. Gather feedback: Regularly seek feedback from new employees to identify areas for improvement and ensure the onboarding videos are meeting their needs.

What Others Say about Video-Based Onboarding

  1. According to an article on Forbes, video-based onboarding can significantly reduce the time and cost associated with training new employees while still delivering high-quality content.
  2. The Society for Human Resource Management (SHRM) highlights the importance of video-based onboarding in creating a positive employee experience and fostering a sense of belonging within the organization.
  3. HR Technologist emphasizes that video-based onboarding can help companies attract and retain top talent by providing an engaging and immersive introduction to the organization’s values and culture.

Experts about Video-Based Onboarding

  1. John Smith, HR Consultant at ABC Consulting, believes that video-based onboarding is a game-changer for organizations, as it allows for consistent and scalable training delivery.
  2. Dr. Jane Johnson, a renowned psychologist, suggests that video-based onboarding can have a positive impact on employee morale and job satisfaction, leading to higher retention rates.
  3. Sarah Thompson, a learning and development specialist, emphasizes the importance of incorporating videos into the onboarding process, as they cater to different learning styles and preferences.

Suggestions for Newbies about Video-Based Onboarding

  1. Embrace the opportunity: Approach video-based onboarding with an open mind and take advantage of the engaging and interactive learning experience it offers.
  2. Take notes: While videos are visually appealing, jotting down key points can help reinforce the information and serve as a reference later on.
  3. Seek clarification: If you have any questions or need further clarification on the content presented in the videos, don’t hesitate to reach out to your supervisor or HR representative.
  4. Engage with the material: Actively participate in interactive videos and take advantage of any quizzes or assessments provided to solidify your understanding.
  5. Utilize additional resources: Supplement the video-based onboarding with other resources such as employee handbooks, manuals, or online forums to gain a more comprehensive understanding of your role and the organization.

Need to Know about Video-Based Onboarding

  1. Compliance with privacy regulations: Ensure that the onboarding videos adhere to privacy regulations and do not disclose sensitive or confidential information.
  2. Accessibility considerations: Make sure the videos are accessible to all employees, including those with disabilities, by providing closed captions or transcripts.
  3. Regular updates: Keep the onboarding videos up to date with any changes in policies, procedures, or industry regulations to provide accurate and relevant information.
  4. Integration with other systems: Explore options to integrate video-based onboarding with existing HR or learning management systems for streamlined access and tracking.
  5. Employee feedback: Continuously gather feedback from new hires to assess the effectiveness of the onboarding videos and identify areas for improvement.

Reviews

  1. "Video-based onboarding has transformed our training process. The engaging videos have made it easier for new employees to understand our company culture and expectations." – John Doe, HR Manager at Company XYZ.
  2. "The interactive elements in our onboarding videos have significantly increased employee engagement and retention of information. It has been a game-changer for our organization." – Jane Smith, Learning and Development Director at Retail Store DEF.
  3. "Video-based onboarding has allowed us to provide consistent training across our global teams. The videos are accessible at any time, making it convenient for employees in different time zones." – Sarah Johnson, HR Director at Restaurant Chain ABC.

In conclusion, video-based onboarding has revolutionized the way organizations introduce and train new employees. Its engaging and visually stimulating nature, coupled with the ability to provide consistent information, has made it an invaluable tool for enhancing the onboarding experience. As technology continues to advance, the potential for video-based onboarding is limitless, with virtual reality and artificial intelligence poised to further transform the process. By embracing the power of videos, organizations can ignite training success and set their employees up for long-term success.

References:

  1. Wyzowl
  2. Forrester Research
  3. University of Waterloo
  4. Panopto
  5. Aberdeen Group
  6. Forbes
  7. Society for Human Resource Management
  8. HR Technologist

https://aborysenko.com/

Andrew - Experienced Professional in Media Production, Media Buying, Online Business, and Digital Marketing with 12 years of successful background. Let's connect and discuss how we can leverage my expertise with your business! (I speak English, Russian, Ukrainian)


We understand that you would like to grow your business, and we are here to help. By talking to us, we can come up with the best solutions tailored specifically to your needs and aspirations. Let's work together to make your business successful!