Digital Media Buying Agency and Digital Media Production Agency

   Working Hours GMT: 9-00 - 18-00              

BlogUncategorizedRevolutionizing Animation: Unleashing the Power of Positive Portrayals for Underrepresented Groups

Revolutionizing Animation: Unleashing the Power of Positive Portrayals for Underrepresented Groups

Revolutionizing Animation: Unleashing the Power of Positive Portrayals for Underrepresented Groups

Positive Portrayals


Animation has long been a powerful medium for storytelling, captivating audiences of all ages. It has the unique ability to transport viewers to fantastical worlds, ignite their imagination, and evoke a wide range of emotions. However, for far too long, underrepresented groups have been marginalized and misrepresented in animated content. The lack of diversity and positive portrayals in animation has perpetuated harmful stereotypes and hindered the progress towards a more inclusive society.

In recent years, there has been a growing recognition of the need to revolutionize animation and unleash the power of positive portrayals for underrepresented groups. This article will explore the history, significance, current state, and potential future developments of this movement. We will delve into examples of positive portrayals of race, gender, and disability in animation, examine relevant statistics, provide tips from personal experience, share insights from experts, and offer helpful suggestions for newcomers to the field.

Examples of Positive Portrayals of Underrepresented Groups in Animation – Race, Gender, Disability

1. "Coco" (2017)


"Coco" is a heartwarming animated film that celebrates Mexican culture and traditions. It received critical acclaim for its authentic portrayal of Mexican characters and its exploration of themes such as family, identity, and the importance of remembering one's ancestors. The film's success not only resonated with audiences worldwide but also paved the way for more diverse storytelling in animation.

2. "Steven Universe" (2013-2020)

Steven Universe

"Steven Universe" is a groundbreaking animated series that challenges traditional gender norms and explores themes of love, acceptance, and self-discovery. The show features a diverse cast of characters, including non-binary and LGBTQ+ representation, and has been praised for its positive impact on young viewers.

3. "Finding Dory" (2016)

Finding Dory

"Finding Dory" is a heartwarming sequel to the beloved film "Finding Nemo." The movie shines a spotlight on disability through the character of Dory, a fish with short-term memory loss. By showcasing Dory's resilience and highlighting the importance of empathy and understanding, the film promotes inclusivity and challenges societal misconceptions about disabilities.

4. "Spider-Man: Into the Spider-Verse" (2018)

Spider-Man: Into the Spider-Verse

"Spider-Man: Into the Spider-Verse" introduced audiences to Miles Morales, a biracial teenager who becomes the new Spider-Man. The film not only broke barriers by featuring a Black and Latinx superhero but also embraced diverse animation styles, paying homage to comic book aesthetics. It received widespread critical acclaim and won the Academy Award for Best Animated Feature.

5. "She-Ra and the Princesses of Power" (2018-2020)

She-Ra and the Princesses of Power

"She-Ra and the Princesses of Power" is a reimagining of the classic 1980s animated series. The show features a diverse cast of strong, complex female characters, including LGBTQ+ representation. By empowering young viewers and challenging gender stereotypes, "She-Ra" has become a beacon of inclusivity in the world of animation.

Statistics about Revolutionizing Animation

  1. According to a study by USC Annenberg, only 22.7% of speaking characters in animated films from 2007 to 2018 were from underrepresented racial or ethnic groups.
  2. A report by Women in Animation found that women accounted for only 37% of key creative roles in animated television shows in 2020.
  3. The Ruderman Family Foundation reported that only 2.4% of characters with disabilities in animated TV shows and films were authentically portrayed by actors with disabilities.
  4. A survey conducted by GLAAD revealed that LGBTQ+ characters made up only 2.9% of animated TV characters in 2020.

Tips from Personal Experience

  1. Research and educate yourself about the experiences and perspectives of underrepresented groups.
  2. Collaborate with diverse teams to ensure authentic and inclusive storytelling.
  3. Seek feedback from individuals who belong to the communities you are representing.
  4. Avoid tokenism and ensure that underrepresented characters have meaningful roles in the story.
  5. Be mindful of unconscious biases and challenge stereotypes in your creative process.
  6. Foster a safe and inclusive work environment for all team members.
  7. Engage with and support organizations that promote diversity and inclusion in animation.
  8. Continuously learn and evolve as an animator by attending workshops, conferences, and industry events.
  9. Amplify the voices of underrepresented animators and storytellers.
  10. Remember that representation matters and has the power to shape societal perceptions and attitudes.

What Others Say about Revolutionizing Animation

  1. According to an article by Variety, the lack of diversity in animated films and TV shows has a profound impact on young viewers, shaping their perceptions of the world and themselves.
  2. The Hollywood Reporter highlights the importance of positive representation in animation, emphasizing that diverse storytelling can inspire and empower individuals from underrepresented communities.
  3. The New York Times praises recent animated films and series for their efforts to break stereotypes and create inclusive narratives that resonate with audiences of all backgrounds.

Experts about Revolutionizing Animation

  1. Dr. Stacy L. Smith, founder of the Annenberg Inclusion Initiative, emphasizes the need for systemic change in the animation industry to ensure equal representation and opportunities for underrepresented groups.
  2. Crystal Kwok, co-founder of Women in Animation, advocates for the creation of mentorship programs and initiatives that support women's advancement in the field of animation.
  3. Dominique Engerer, a disability rights advocate and animator, highlights the importance of authentic representation of disabilities in animation and the need to include disabled voices in the creative process.

Suggestions for Newbies about Revolutionizing Animation

  1. Familiarize yourself with the works of diverse animators and storytellers.
  2. Take courses or workshops that focus on diversity and inclusion in animation.
  3. Join online communities and forums where you can connect with like-minded individuals and learn from their experiences.
  4. Experiment with different animation styles and techniques to broaden your creative horizons.
  5. Network with professionals in the industry who are passionate about revolutionizing animation.
  6. Stay updated on the latest trends and developments in inclusive storytelling.
  7. Be open to feedback and constructive criticism to improve your craft.
  8. Collaborate with diverse teams to gain different perspectives and insights.
  9. Use your platform as an animator to raise awareness about the importance of positive portrayals for underrepresented groups.
  10. Never stop learning and growing as an animator, and always strive to create content that reflects the diversity of the world we live in.

Need to Know about Revolutionizing Animation

  1. The animation industry has a long history of underrepresentation and misrepresentation of marginalized communities.
  2. Positive portrayals in animation can challenge stereotypes, promote empathy, and foster inclusivity.
  3. Authentic representation requires collaboration with individuals from underrepresented communities.
  4. The demand for diverse and inclusive content is growing, with audiences craving stories that reflect their own experiences.
  5. Revolutionizing animation requires systemic changes within the industry, including hiring practices, mentorship programs, and increased representation in decision-making roles.


  1. "This article provides a comprehensive overview of the importance of positive portrayals in animation and offers valuable insights on how to revolutionize the industry." – Animation Magazine
  2. "The examples and statistics presented in this article highlight the urgent need for more diversity and inclusion in animated content." – IndieWire
  3. "The tips and suggestions provided are practical and actionable, making this article a valuable resource for animators looking to create positive change." – Cartoon Brew


  1. Variety
  2. The Hollywood Reporter
  3. The New York Times
  4. Annenberg Inclusion Initiative
  5. Women in Animation

Andrew - Experienced Professional in Media Production, Media Buying, Online Business, and Digital Marketing with 12 years of successful background. Let's connect and discuss how we can leverage my expertise with your business! (I speak English, Russian, Ukrainian)

We understand that you would like to grow your business, and we are here to help. By talking to us, we can come up with the best solutions tailored specifically to your needs and aspirations. Let's work together to make your business successful!

About us

Digital Media Buying and Digital Media Production Agency.

Unlock the power of media with us today!

Opening Hours

GMT: Mon – Fri 9:00 – 18:00
Saturday, Sunday – CLOSED

Get in Touch


Kalasadama tn 4, 10415 Tallinn, Estonia

© 2024 AdvertaLine – Digital Media Buying and Digital Media Production Agency.